|Lucy Watson - "Maid in Cheddar"|
This week Pilgrims Choice are celebrating their recently launched packaging update by dressing the beautiful Lucy Watson from Made in Chelsea in an incredible £40,000 couture dress inspired by the new design. Who knew cheese could be so glamorous? The dress is made from a brand new, never been used before, supreme silk satin and features over 20,000 hand-stitched sequins! That's some patient sewing right there. The dress reflects the brand's black and gold colour scheme along with the swipe in the logo.
|Lucy Watson models her Pilgrims Choice dress at the Baglioni Hotel, Knightsbridge|
This latest campaign from Pilgrims Choice follows in the footsteps of Lady Gaga's somewhat crazy raw beef dress (how is that 5 years ago already!) and Henry Holland's Magnum dress last year. I know which I'd rather wear . . . raw meet or £40,000 worth of glamorous supreme silk satin and hand stitched sequins? There's no competition is there really! (When I first read about the dress I was expecting it to be made out of cheese packets!)