If you’re a blogger or are interested in social media and then by all means read on, if you’re more interested in posts about my family then I’d have a look at this instead: Me & Mine – December 2016, my blog goals might not really be too interesting!
Whilst I’m not really one for New Year’s Resolutions – I do like to set goals, goals with measurable targets. Last year, for the first time, I wrote a list of specific targets for my blog. I didn’t share them publicly, just kept them as a note on Google Keep and checked in on them regularly. Actually writing down my targets and monitoring them kept me focused on achieving them rather than just leaving things to happen by themselves or forgetting about them completely. What I failed to do was record my starting points which seems really quite foolish now! This coming year I will be tracking my social followings using a spreadsheet created by my lovely friend Jane so rather than just having a vague idea of how far I’ve come, I will know exactly!
My 2016 Blog Goals were:
* 15000 twitter followers → I achieved 13857
I must admit this is probably the target I’ve paid the least attention too. I remember being told at some point that you can’t be effective on all social media at the same time and that it’s better to concentrate on a couple and do them really well. Because I started the year with a fairly strong twitter following of around 10k, I knew it wasn’t my top priority and I just carried on using it as I had before.
* 3500 Facebook followers → I achieved 3216
Facebook is notoriously difficult to grow and as such I’d set myself a fairly small target of increasingly from 2900 to 3500. For a long time my facebook following just didn’t grow at all, every time I picked up a few followers, other people disappeared but it has seen a slow and steady increase over the last few months ending they year on 3216 – and whilst it hasn’t hit my target, it has been hard-won and I’m really pleased the numbers are finally moving again!
* 1500 pinterest followers → I achieved 1286
Again I’ve paid little attention to Pinterest from a blog point of view. I absolutely love it for obsessively pinning style inspiration, activities for the kids or even interiors goals but I’m really not that great at using it for my blog. (That said I did finally learn to make a proper pinnable image for my posts this year!)
* 6000 Instagram followers → I achieved 13857
Instagram has been my big success of the year. I started in January with around 3000 followers having been using the platform for around 18 months. It seemed reasonable to think I could double this in another year. In fact I hit 6000 followers on Instagram in May and have gained around 1000 followers a month ever since. This coming year, whilst I will set a target for followers I want to focus more on the interaction side of things.
* Get over 200 likes on an Instagram photo → I achieved this in January
* 1000 YouTube followers → I achieved 1278
Having started the year on about 650 subscribers, we hit 1000 subs on YouTube at the start of September and celebrated with a bit of a Me & Him quiz. We’re ending the year having basically doubled our YouTube subscribers to 1278
* Beat current highs for UMV and Views → I achieved in November
This target related to literally beating but not necessarily maintaining my peak blog stats and I achieved this in November, but for the most part my UMV and page views have followed a similar pattern to the previous year.
* Beat this year’s earnings → I achieved by September
As my accounts stand, I had already beaten my 15/16 earnings by about September so I think it’s safe to say we nailed that one! Fingers crossed we can continue on the same path!
* Increase my Klout beyond 70 → Achieved and maintained for much of the year!
Klout is basically a measure of social influence and tracks interaction across social media – the higher your klout the harder it gets to improve it from what I’ve read. Last year my klout hovered around 67 to 69. This year it has remained at 70 or above for most of the year, peaking at 75 at the end of November.
So all in, I’m finishing the year with a combined social following of 35k . . . I’m just about to set out some targets for this coming year. Setting blog goals is definitely the way forward!