Building A Following on Instagram

Last week I shared a post about Getting Started on Instagram inspired by a talk that Katie and I gave at Blog On MSI in September.  Today sees the next post in my Instagram series and I’m talking about Building A Following on Instagram.

We're going on an adventure - Instagram feed

In the two years that I’ve been using Instagram my growth has been fairly steady.  I posted pictures as and when I felt like it and I followed people that I was interested in.  At the start of this year I had around 3000 followers and based on the fact that had taken me around 18 months, I figured that a target of 6000 followers by the end of 2016 was a fairly achievable aim.

I met that 6000 follower target in the middle of May and I have gained around 1000 followers a month every month since.

@goingonanadventureblog instagram followers

Of course Instagram is about far more than just how many people are following you, but if you are using Instagram for business (and I include blogging in that) then the number of people following you is going to be significant.  It plays a part in your Tots ranking, brands want to see that people are interested in you, other people want to know that people are interested in you.  Like it or not, your Instagram following is a measure of your influence on that social platform.

So, here’s my top tips for building your instagram following . . .

Don’t buy followers

Just don’t do it.  It’s painfully obvious and nobody will respect you for it.  I know that buying a load of followers for a few quid seems like a nice easy way of kick starting your account and making you look popular but it will be so obvious when your interaction levels are way lower than your follower number would suggest.  It only takes a second to click onto someone’s list of followers and identify that most of them are fake anyway.  In the end it does you no favours as the Instagram algorithm will recognise that your interaction levels are low and people aren’t interested in your photos . . . so it won’t show them to anyone and your following won’t grow.  So just in case you’re in any doubt, buying followers is a big fat no.

Post regularly (but not too often, nobody likes a spammer) 

This isn’t facebook, you don’t need to post every photo of your day out all at once.  (In fact I tend to unfollow people who flood my timeline with loads of photos at once, especially if they are all of the same thing).  Instagram is more about a snapshot, about one image that sums a moment, your day or your evening up.  One picture which tells a story.  That’s not to say you can’t post lots of gorgeous photos from the same day out, just spread them out over the course of the day (or even better over a few days).

Join in with communities 

Instagram is a super social platform.  If you post a picture and just leave it there you might get a few likes, but if you spend some time interacting with other people who are posting similar photos – the chances are they will pop back and see what you’re posting too.  Hashtags are a great way of finding communities to join – some will have themed prompts to inspire you, others will just suit a certain type of image. Make friends, talk to people.  Don’t just write meaningless comments or leave emojis on people’s images, this is where you need to invest some time in being genuinely interested in what people are posting!

Example of #lifecloseup community

Follow other people (but be polite about it) 

I’m always on the look out for new people to follow – new feeds to inspire me.  I tend to find the best way of searching out new accounts is either by scrolling through a particular hashtag or looking to see who someone else I like follows.  (This means I’m more likely to find people within the niche I’m interested in be it food, fashion or kids).  Sometimes I will follow a big chunk of people all at once (eg running down a hashtag and following everyone who is using it).  Over time I will go back through and weed out the accounts I’m not so interested in or the ones who aren’t following me back.  I think it’s important to remember that Instagram is a social media platform – the key word there being social.  I have no desire to follow loads of people who aren’t interested in me and don’t follow back, though there will always be exceptions for super beautiful feeds or the odd celebrity.  Some people will just follow you so that you follow them and then unfollow you again right back.  Personally I think that’s just rude but you can’t get stressed about it or take it personally, it’s simply their chosen strategy.


This is so important, as I said before – there is no pointing just posting a photo and leaving it there.  Treat Instagram like a community and it will respond.  Spend some time commenting on and liking people’s photos.  As soon as I post an image I will spend as long as I can afford whizzing through my timeline / a hashtag / someone’s feed, liking and commenting on pictures which catch my eye.  I do this on and off all day, whenever I’ve got a few minutes – waiting for the kids outside school, sat in the dentist waiting room, in bed.  The more active you are the more payback you will see.

Interaction on your posts is often as valuable as a big follower number 

Now I know I said at the start of this that your follower number is significant but it’s also really important to be getting interaction on your images.  If someone has 15k followers but is only picking up 20 likes on an image then I’m going to be suspicious that their following isn’t genuine.  It also suggests that the followers who are genuine are just not interested in the pictures being posted.  At the start of this year I was getting between 80 and 125 likes on a post.  I now get around 250 to 300 per post – my most popular photo of all time has been one of my playroom which reached over 500 likes.  It’s worth noting which pictures do well – I’ve noticed that pictures of our playroom are always popular and that pictures of Amy always seem to be more likes than those of Ben!  Clearly cute wins in this instance.

Watch our for my Instagram Tips post on Hastags next Thursday.

You can find Katie here: Blog: MummyDaddyMe / Instagram: @MummyDaddyMe / Twitter: @MummyDaddyMe

Building a following on instagram


  1. October 27, 2016 / 10:12 am

    Great and helpful tips. I don’t fuss about IG as much as I use too but it’s a good community x

  2. Lindy
    October 27, 2016 / 11:20 am

    Fab tips! I’ve finally added Instagram to Hootsuite and I try to spend about 1/2 each night commenting on photos I’ve liked throughout the day. Would love to see my follower numbers go up a bit! I’ve been stuck where I am for months!

  3. Miracle Max
    October 27, 2016 / 2:47 pm

    I read this earlier when someone shared it on Facebook, some great tips. I get so frustrated with the ‘follow then un follow’ game – always seems to happen. Jo x

  4. October 27, 2016 / 3:34 pm

    Amazing tips. And i spy my picture of Mia in the first spot on the top #lifecloseup hashtag 🙂 Instagram is my favourite platform and i work so hard on it. I agree with the not buying followers. It can be so disheartening to see others doing it and getting more followers but then, as your said, their engagement and likes just make it obvious x

  5. October 27, 2016 / 4:13 pm

    These are really brilliant tips. I love Instagram, but I struggle with it as a business tool. Thank you, thank you, thank you for sharing such insight with us. I can’t wait to put those tips to work. x

  6. October 27, 2016 / 5:10 pm

    It is a very beautiful playroom!!! Instagram is one of my favourites and I love looking at my feed as soon as I wake up! Some great tips xx

  7. October 27, 2016 / 7:27 pm

    Great tips I’ve been hoping to start growing my instagram following so will bookmark this post.

  8. October 27, 2016 / 9:21 pm

    I am at 3.5 K plus and want to get to 5 K by the end of this year but it is so difficult. I follow people every day but it is taking so long for my following to go up!

  9. nicol
    October 27, 2016 / 9:32 pm

    these are some great tips. some of these tips can be applied to other social media too

  10. October 27, 2016 / 10:08 pm

    I’ve been slowly working on my Instagram and my daughter has been trying to help. I need to remember to spend time interacting!

  11. October 27, 2016 / 11:49 pm

    Some great tips! I’ve been meaning to get instagram for a while, so will bookmark this for when I do 🙂 thank you so much for sharing this!

  12. October 27, 2016 / 11:55 pm

    I am forever trying to find ways to build my Instagram following, it seems to be the only one which doesn’t grow for me. I need to put m0re time into commenting and interacting me thinks! x

  13. October 28, 2016 / 12:12 am

    This is such a great post – I have the issue with instagram that I go in phases of posting and then not posting I really need to get up a routine. x

  14. Lauren Belle du Brighton
    October 28, 2016 / 7:16 am

    I’ve never really focused on instagram properly, so far I’ve used it purely for fun rather than a tool but will start to properly concentrate on it in the new year I think. I do really detest the follow and then in follow Thing!!!!

  15. October 28, 2016 / 8:35 am

    this is really useful. I have found interaction the worst as I have quite a few entries from blog competitions, so think I need to stop putting that as an option. I like to join in with communities as much as I can.

  16. Hannah
    October 28, 2016 / 9:30 am

    So many good tips! I definitely need to interact more x

  17. October 28, 2016 / 9:35 am

    Some great tips, I’ll need to look into communities and things, I need to spend more time interacting on Instagram as I don’t feel I use it to it’s full potential x

  18. October 28, 2016 / 12:54 pm

    I love Instagram, it’s my favourite social media platform and I spend more time on there because I enjoy it rather than feeling like I should be on there like I often feel with Facebook x

  19. Dannii
    October 28, 2016 / 1:07 pm

    It was much easier to build an IG following a couple of years ago and I got to 30,000 pretty quickly. It’s so much harder now as its over saturated.

  20. Claire
    October 28, 2016 / 3:10 pm

    I love Instagram, I only joined over a year ago, I have my largest following on there. I just wish it was easier to promote our blogs.

  21. Anosa
    October 28, 2016 / 7:07 pm

    These are some really lovely tips, I am hoping to reach 1.5k before December Christmas Day so fingers crossed

  22. October 28, 2016 / 10:33 pm

    Great post – Instagram is my favourite social media platform and I am please that it is growing steadily. Kaz x

  23. October 29, 2016 / 1:25 am

    Great tips! I am slowly growing my Instagram but I do have to admit I kind of didn’t do it right at some point and I was loosing more than gaining!

  24. francesca
    October 29, 2016 / 8:42 am

    Oh I find instagram so hard!! I have been bobbing around the same numbers for months since you get so many unfollowers and then new ones!!! I’m useless!

  25. October 29, 2016 / 10:15 am

    I love Instagram, but haven’t been using it properly. I use it for uploading my picture of the day for the project365 challenge, which I use to just snap a photo for. However I’m trying to make more of an effort to create nicer quality photos, now I need to start interacting more. So much to do and learn!!!

  26. October 29, 2016 / 10:38 am

    These are great Instagram tips, I definitely need to get on it!

  27. October 29, 2016 / 12:19 pm

    So many great tips within this post and definitely do not buy followers, it does harm your interaction x

  28. October 29, 2016 / 3:32 pm

    I’m not on instagram yet so I found this very useful. I should get on there but don’t know if I can cope with that too.

  29. October 29, 2016 / 3:32 pm

    Fantastic tips! I wish I knew these when I started using IG. Like you it took me awhile to build up my numbers – 1 year to get 500 followers, and then 4500 in the next year! I would love to grow it even more, so will be interacting away even more than now x

  30. Lucy Zelazowski
    October 30, 2016 / 1:45 am

    Great post, I know I haven’t really used Instagram to its full potential. With your guidance and awesome tips, I think we have a winner 🙂

  31. October 30, 2016 / 2:42 am

    Some really great tips here, the most important being that it is hard work. Gaining 1000 followers a month is insane well done you!

  32. October 30, 2016 / 2:35 pm

    Great tips here and I agree never buy them! It’s so obvious and disheartening when you see someone with 20,000 followers but only 50 likes per post. Much better to grow organically x

  33. October 30, 2016 / 6:21 pm

    Great tips Colette. I find I definitely get out of Instagram what I put in. I try to spend at least 15 minutes liking and interacting after I post something. First thing in the morning seems to be the best time to post too.

  34. October 31, 2016 / 9:15 pm

    This is a lovely post with some really useful advise. Very helpful indeed.

  35. November 1, 2016 / 11:35 am

    Great advice. Lovely tips and I am really slow at growing mine. I need something to help x

  36. November 2, 2016 / 12:46 am

    Brilliant tips, 100% agree with everything . Interaction is key!!

  37. November 14, 2016 / 11:07 am

    Congrats, that’s a very respectable number of followers and a very insightful post!

  38. January 2, 2017 / 9:53 pm

    Great tips and I loved your talk at Blog On, one of my favourite of the day. xx

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