Color Wow Root Cover Up – Review

Last Updated on 24 January 2025 by Colette

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I have naturally quite fair hair – I think it’s probably about the colour of Chloe’s actually, and I would have it highlighted from the age of about 14 through to 23 when I decided to go for a dramatic change and dye my hair brown.  My parents hated it but I’ve kept it dark for 13 years now so I think they’ve probably got used to it.  

I don’t think I suit lighter hair, I think it makes me look pale and washed out.  I have often said that as I sit in the chair at the salon with the colour developing, I can see the warmth coming back to my face.  I’ve been varying shades of brown over the last decade or so, some more successful than others.  I go through phases of having it done in the salon and then making do at home when we’re a bit skint.   At the moment, my hair is desperate for colouring (I couldn’t actually tell you when I last did it) but I’ve resisted  a home job as I knew I was getting it done “properly” this month but things have been getting pretty desperate.   I’ve heard of Color Wow Root Cover Up before but I must admit to being sceptical, I mean really – colouring in my hair with glorified eyeshadow?  Surely that’s not going to work?  Won’t it just fall out, or end up dripping down my face if I get caught in the rain?  Would it not just look really patchy and odd?  

Color Wow Root Cover Up promises to camouflage grey roots or even cover dark regrowth in lightened hair, lasting until your next shampoo.  These are pretty big claims in my eyes so I thought I’d test it out.   I don’t have “roots” as such – not ones which are visible on camera anyway.  My hair colour is more faded and grown out than you can really see in the pictures however my biggest concern is my thin patches.  I suffered really badly with postnatal hair loss after all three pregnancies (having three babies in quick succession really didn’t help matters) so I have a lot of thin, fair, baby hair around the front and some sections of hair which look very obvious if I wear my hair up (which is most of the time).  It’s fine once I’ve had it dyed but as it grows up it looks dreadful.  

The Color Wow Root Cover Up is really easy to apply.  For covering fair roots like mine, you just use the smaller brush to dab on the colour as it is needed – it took me five minutes tops.  It’s just like putting make up on your hair, which feels a little odd but requires minimal skill.  

 The picture below show my “new hair” where it’s thinner and often looks very patchy.  You can see that this hair is quite a bit lighter and is much shorter as it is still growing in.  I often style my hair to disguise it but as it gets to be more in need of colouring, it’s harder to cover up.  If you have dark hair with blonder roots you can often look a bit bald anyway without having really thin patchy hair so the two combined isn’t a great look!

And TA DAH!  All coloured in with Color Wow Root Cover up (I used Medium Brown) – seriously, what a difference?!  I was hugely impressed  by how much better my hair looked!  It doesn’t look dull or dry as if I’d put dry shampoo or anything in it. It’s not sticky or oily either, I literally can’t feel it in my hair.  

The overall effect was really impressive and lasted a couple of days till I washed my hair again.  I didn’t have to touch it up at all (though I guess if I was going out and being a bit fussy I might have had to add a little).  There was no evidence of it left on my pillow over and night and it even survived getting caught in a drizzly rain shower thanks to a Fire Drill at school!  I obviously haven’t tested it in a downpour but I don’t think it would really be a problem, you just don’t use enough for it to be left running down your face in the rain and the water resistant formula is designed to stay in place till you shampoo it out.  

I’m totally won over.  Color Wow Root Cover Up is a game changer for me.  I really didn’t think it would cut the mustard but it made me feel so much better about my “inbetween” hair and I’ll be keeping it close to hand for when my colour starts to fade again!