Ok – before I even start . . . I am not saying I’m an expert!
I’m not telling you how to write your blog – its yours and you can of course do as you please! I’m just sharing a few things that I’ve noticed over the last couple of months that I think are worth considering. . .
1. Make sure your social media is easy to find (and preferably on your homepage). I can’t tell you how many blogs I’ve visited recently where their Twitter handle wasn’t clear. This is especially important if, like mine, your Twitter handle isn’t immediately obvious as being related to your blog (by which I mean @FamilyFever quite clearly belongs to Family Fever . . . @Lollinski bears no resemblance to We’re going on an adventure what so ever.) Basically you need to make it easy for people to follow you or they just won’t bother!
2. While we’re on the subject of social media – Make sure widgets or social media buttons are correctly linked to the right profile. This speaks for itself really but it’s worth just taking a moment to check these as I’ve clicked on plenty that didn’t do anything at all!
3. When you link to other web pages in your post make sure that the links are accurate. Several times a week I click on link to find out more about a product or brand only to find it has been linked to the wrong place or just doesn’t work. It’s also worthwhile making sure that your link opens in a new window otherwise you are just directing traffic away from your blog and they might well not come back!
4. This has been said so many times by so many different people but seriously: Consider getting rid of Captcha – I understand that spam comments are really irritating – but so is Captcha. Many people just don’t bother to comment on blogs with Captcha enabled and it would be a real shame for you to lose interaction on your blog as a result of a stupid bit of code. I personally have my blog set up so that it skims out the comments it thinks are spam and allows me to decide whether they are published – it’s pretty accurate to be honest! If you’re nervous just give it a try for a day or so, you could always add it back again if you felt it was better that way.
I hope this post is helpful rather than preachy! If anything I’ve said doesn’t make sense please shout!