Last Updated on 14 June 2023 by Colette
This post features gifted product & contains affiliate links. As an Amazon Associate I earn from qualifying purchases.
There are some CBeebies programmes I feel like I know inside out, others seem to pass me by. I know the kids really enjoy Kate & Mim-Mim but I’m fairly clueless as to what goes on in the programme. Ben informs me that Kate holds Mim-Mim’s hands, spins him around and he comes to life – though with typical 7yr old cynicism he points out this is just in her imagination.


Magic Twirl Mim-Mim plush is approximately 55cm tall and looks just like the TV character with instantly recognisable floppy ears and his goggles on the top of his head! It’s pleasing that he feels like quite a large toy as he’s obviously “larger than life” in the TV programme. His bright purple plush is very smooth and unlike many talking toys, he is actually really soft and cuddly – there’s no hard, lumpy voice box in the middle of his tummy to spoil snuggles!

Amy was immediately excited when she saw the Magic Twirl Mim-Mim plush and was keen to “twirl away to Mimiloo!” – I didn’t give her any instructions at first, just let her explore her new toy and she quickly discovered that if she held Mim-Mim by the hands (or are they paws? who knows!) he would chant “Let’s twirl away to Mimiloo” just like on the TV. As you have to touch a small silver circle on the palm of each hand, I had expected this might be a little tricky for Amy but she had it sussed straight away and knew exactly how to make him do it over and over again.


I had to show her how to squeeze his tummy and make him talk, the voice box is further down than you might expect (which has the added bonus of meaning he’s lovely and cuddly as I mentioned before) but again, once she’d got it sorted she was able to hear a range of phrases lifted straight from the tv show.
