Pampers “Little Champions” Campaign

Last Updated on 28 September 2023 by Colette

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Being a mum of three, I often hear the words “Ooh you’ve got your hands full with three to run around after haven’t you?”  Yes, yes I have.  In fact, research has shown that babies move so much in a day that they can take as many steps as a marathon runner in just 24 hours.  Perhaps Amy should be wearing my FitBit! 

Jessica Ennis-Hill, top British athlete and mum to Reggie, is working alongside Pampers to launch the Pampers Little Champions Campaign – celebrating the next generation of little athletes and encouraging us as parents to celebrate our own little champions too. 

When there’s crawling, running and climbing to be done the proper kit is of the utmost importance!  It doesn’t matter if you are one of the world’s greatest athletes or a baby in need of the freedom to move and explore, making sure you’ve got the right gear will always give you a head start! 

You may have seen that Amy recently tested out the new Magical Pods which have revolutionised Pampers.  The Magical Pods allow for an even distribution of wetness giving a sag free fit and superior dryness to ensure your little one can concentrate on perfecting their “champion moves”! 

As Pampers Love, Sleep & Play expert, Dr. Ellie Cannon explains “Babies don’t need instructions to learn – they learn through self-discovery and encouragement from those around them” – Amy is increasingly determined, independent and confident.  It’s our role as her parents to support her in her development, to make sure that she feels safe and happy to explore.  Being comfortable in her clothes and nappy is a vital part of that – who wants to be wearing a frilly dress when they’re climbing the wrong way up the slide?  Not Amy that’s for sure.  She doesn’t want to be held back by a saggy nappy either. 

Author

  • Colette Burgess is an experienced primary school teacher and has lived in Manchester for most of her adult life. She is married to Dave and they have three children aged 12, 15, and 16.

    Colette has been writing about days out and adventures in Manchester and beyond including day trips and short breaks in the UK and holidays abroad since 2012.

    Colette and her family love festivals, camping and generally being outside.

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1 thought on “Pampers “Little Champions” Campaign”

  1. We've always used Pampers Baby Dry for our babies, and Active Fit once they started moving about. I'm interested to try the pods, as nobody likes a saggy nappy!

    Reply

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