This isn’t the first time I’ve written about BEAR Alphabites. They’ve featured fairly regularly on our breakfast table for a good year or so now.
Breakfast is non-negotiable in our house, nobody leaves for school or work without a decent meal to set them up for the day but there are times where we get a bit fed up with our breakfast cereal and need a bit of a change. BEAR Alphabites are working to brighten up our mornings with their new packaging – bringing breakfast to life by turning the whole box into a bear character! I don’t know about you but I remember being really drawn to exciting packaging as a child (and nothing has really changed since) so by adding pop up ears and a friendly face to the box, BEAR are making sure that the healthier option is also the most visually appealing!
In case you’ve not come across BEAR Alphabites before it’s worth mentioning that they are 100% natural with just six simple ingredients and no added nonsense, including refined sugar or salt – something Dave and I are super conscious of with our cereal choices at the moment. BEAR Alphabites contain five wholesome grains and a sprinkling of coconut blossom nectar to start your cubs’ day off on the right paw! BEAR Alphabites have actually been recognised by industry leading charity Action on Sugar as a leading example in the kid’s cereal category of how brands can help to reduce sugar intake! Well done BEAR!
To celebrate the exciting new packaging, our very own cubs have dressed up for breakfast – safe to say all three made a bee-line for the Cocoa Multigrain Alphabites. Chocolate flavoured cereal is a rare treat for them but I know I can treat them to cocoa flavoured BEAR Alphabites without worrying that I’m packing them full of sugar ready to crash before the end of maths! (Speaking of which, Ben loves the new challenges & facts on the back of the new packaging!)
How stinking cute do the three of them look – perhaps I should make fancy dress for breakfast law . . . on second thoughts, just getting them into their school uniform on time can be hard enough without adding anything else in there to make things more complicated!
*This post is written as part of a paid collaboration with BEAR*