Box Upon a Time clothing subscription – Review

I love buying clothes for my children – I like them to look nice and to feel comfortable.  I like to have a mix of clothing from supermarkets through to higher end stuff.  For the most part I believe you get what you pay for and now that Ben and Chloe are older they get much more wear out of their clothes.  Amy is still at that stage where things only last a few months but she’s also starting to get plenty of wear out of Chloe’s “hand me downs” which to my mind makes it all the more important that I buy clothes for Chloe which will last, things which wash and wear well and which can be put away for her little sister to wear.  Of course I’m also mindful of the fact that it’s nice for Amy to have her own new clothes at times.  I remember my own little sister being very fed up that she rarely got new clothes and just had to make do with my cast offs! 

I’m quite very fussy about my children’s clothes.  I actively avoid buying pink for my girls and I’m not keen on slogans or naff tv characters.  Apparently a survey of 843 parents of 0-3 year olds showed that the majority of parents are happy to dress their clothes in non gender specific colours and quite frankly, thank goodness for that!  My favourite colours for Chloe are without doubt red and navy.  Ben suits navy, yellow and green – he was definitely not a “baby blue” baby at all! 

There’s so much choice out there for children these days and my favourite clothes are definitely bright and bold with a particular penchant for stripes.

Box Upon a Time is an innovative subscription box offering a brand new personal shopping experience.  The idea being that parents of children aged 0-3 can sign up to receive a fabulous box of handpicked, stylish, premium clothing on a monthly or quarterly basis.  

Amy was sent a box at the end of last year and I was really excited to see what she had been chosen.

A lovely message to explain who has picked our items
A beautifully packaged box
The box was a pleasure to unpack!

Amy’s Gold box contained items totaling £123: 

The contents of our box

1. Grey sweater dress from Ebbe (£39) – this dress is just gorgeous and it exactly the sort of thing I would have chosen for her myself.  She has already have lots of wear out of it – particularly since she started walking!

2. Pink slogan vest from Frenchy Yummy (£33) – I’m not a fan of pink or slogans so I can’t say that this really hit the mark at all.  What I will say though is that it’s great quality and feels really lovely.  At the moment this is still quite big for Amy so is sitting in her drawer.

3. Black jersey jacket from I Talk Too Much (£51) – Alongside actively avoiding pink I’m also not a fan of black on little ones and have only just recently bought Chloe a black cape style jacket.  So no, I woudn’t have chosen this jacket purely based on the colour but it’s really smart and I’m sure Amy will get lots of wear out of it once she’s grown into it. 

Amy models her Ebbe dress

The sizing of the items was great – either fitting now with room to grow, or big enough to put away and grow into.

The subscription service as a whole is really well thought out allowing you to tailor your box to suit your personal tastes and even the gaps in your child’s wardrobe.  The subscription service starts at £29 for the Silver Box up to £69 for the Platinum Box.  Whilst I wouldn’t sign up to the subscription myself I do think it would make a really wonderful gift or a one off treat.

*Disclaimer – We were sent the Box Upon a Time box free of charge for the purposes of review however all thoughts and opinions remain our own*


  1. February 5, 2015 / 9:28 am

    She's so cute in her little jumper dress! x

    • February 5, 2015 / 7:21 pm

      It's gorgeous isn't it! I'd wear it myself!

  2. Karen Monkeyfooted Mummy
    February 5, 2015 / 1:50 pm

    At jumper dresses lovely, I'm not a huge fan of clothing subscriptions but I can't explain why?!? Maybe I just like. Clothes shopping too much

    • February 5, 2015 / 7:21 pm

      I know what you mean.

  3. February 6, 2015 / 11:15 am

    I love this idea, how wonderful your little model look in her outfits x

  4. February 8, 2015 / 9:48 pm

    Ahh I love the dress! We loved our box too but I would of liked to of gone through the subscription service myself and tailored the style and colours that I like. Instead I was sent a sample box but I did like what was sent. xx

    • February 9, 2015 / 8:07 pm

      Yes that would have been great wouldn't it – I'd have loved it all the more if I'd been able to tailor the style and colours to my own taste.

  5. February 8, 2015 / 10:59 pm

    This is a great little box! It would make a perfect gift. I love that grey dress: pretty but practical at the same time. x

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