Isn’t it about time we decided to #ChooseBeautiful?

*This is a sponsored post* 

Beautiful.  There’s a word.  What would I describe as beautiful?  The sunshine, an epic view, my children . . . ? Absolutely.  Without doubt.  Myself?  No. Never.  

Why wouldn’t I describe myself as beautiful? Really?  Where does my perception of beauty come from?  Dave often tells me I’m beautiful.  He tells me how pretty I am, how much he loves me.  He tells me I’m beautiful and do I listen?  I laugh, I smile, sometimes I say thank you and sometimes I disagree with him.  I try as much as possible to accept his compliment however inside I’m questioning it.  Why does he think I’m beautiful?  Does he even know what the word means?  Of course he knows what the word means and who am I to question why my husband thinks I’m beautiful?  Surely I should just accept that and hold on to it.

I don’t want my girls to think they’re anything less than beautiful – because they’re not!  Just look at them: 

I’ve written before about wanting to set the right example for my girls – to inspire body confidence in them, to encourage them to feel comfortable in their own skin and to know that they are beautiful.  But really how do I do that if I don’t know it of myself?

I’m not saying there aren’t times when I feel pretty – I do.  On those days when I’ve had time to properly do my hair and make up then yes, sometimes I look in the mirror and think “You’ve done alright lass, you look pretty presentable” but beautiful?  It seems like such a big word, a big unattainable word.  That said it’s exactly the word Chloe used last Friday when I came downstairs ready to go out for the afternoon and she gasped and said “Oh Mummy, you look beautiful!”

Dove have long been known for encouraging woman to not just accept themselves but to actually feel great about who they are.  With previous campaigns focusing on using actual real life women with real life bodies rather than “perfect” models with unattainable figures.  This time they’re asking you to #ChooseBeautiful.  Clearly I’m not alone in my reluctance to describe myself as beautiful, a staggering 96% of woman do not choose the word beautiful.  And that’s the point. We’re talking about a choice here.  We can and should choose to describe ourselves as beautiful because we are.  Each and everyone of us beautiful in our own way.

To challenge this reluctance #ChooseBeautiful Dove have released a really thought provoking film which demonstrates just how hard women found it to describe themselves as beautiful – it’s a powerful watch:

I know without doubt that I would not have walked through that “Beautiful” door.  I know I would have always described myself as distinctly average.  Not ugly by any stretch but not beautiful either.  Watching the film has really made me question that.  Nobody has put that average label on me but myself, why shouldn’t I change it to beautiful?  Paul Dektor, Film Director of Dove Choose Beautiful commented that “. . . it was so clear that the women who chose to feel beautiful shined with a positive, empowered outlook.”   Who cares what anyone else thinks.  Beautiful is a choice.  It’s about time I made it. 


  1. April 8, 2015 / 8:45 pm

    I couldn't agree more with this post. I see beauty all about me but shy away from ever seeing myself that way. Yet I often write about self esteem and raising positive girls. daft really!

  2. April 8, 2015 / 8:48 pm

    You are bloody beautiful lady. And you have a gorgeous family. You are right though – beauty is a choice, and we should start seeing it more wherever we can. It makes the world a better place 🙂 x

  3. April 8, 2015 / 9:55 pm

    I don't think I'd ever say I was beautiful either! Most days I feel an absolute mess! hehe x

  4. April 8, 2015 / 10:02 pm

    I'm not a fan of their products but one thing I love about Dove is the way they try to show all women they are beautiful no matter what their size, shape or appearance. For far too long we've been programmed to think beautiful was some higher unattainable level that we relate to film stars, pop stars and other celebs we see in the media. It isn't. We are all beautiful in our own ways and anything that helps people realise that can only be a good thing.

    Our world focusses too much on looks and weight.

    I would much rather have a beautiful heart and an average face any day of the week. Maybe that inner beauty is what we should all be focussing on xxx

  5. April 9, 2015 / 6:15 am

    I listened to an interview on the radio where a woman (can't remember who) described her grandmother as 'the only woman I ever knew who was happy with her body.' That really struck me. I tried to think of anyone I knew who was totally happy with their body and couldn't really come up with any. What a crazy world we live in. You are absolutely right, it's time we choose beautiful. The pressure my daughter is going to grow up with terrifies me!

    • April 9, 2015 / 10:57 am

      It's so very sad isn't it that we allow other people's ideals and perceptions colour how we think of ourselves!

  6. April 10, 2015 / 4:34 pm

    Fab post hun, and I fully agree with what you have said. I wouldn't say I'm beautiful but I'd certainly say everyone else was pretty in their own unique way… so that means I'm pretty too, in my own way?! Your selfie photo is beautiful though, I am envious of your beautifully styled hair and flawless skin… I'm still a spot ridden post adolescent adult!

    • April 10, 2015 / 6:05 pm

      Thank you! That's the joy of a selfie though isn't it – my hair and make up were only pristine because I'd spent a good while getting ready and had only just left the house 😉 I'd be thrilled if I could look like that all the time x

  7. April 10, 2015 / 7:27 pm

    I think as a mother of 3 girls (and a very sensitive boy) I want them to always know that beauty is more than what you like on the surface. And while my children may be thoughtful and mindful of other's feelings, not all kids are. And not only that but I would hate for them to have self esteem issues as they grow older too. Its a worry for me as I think they're pretty perfect and hope that they will always see that. Lovely post x x

  8. April 11, 2015 / 7:17 pm

    I tell my children how beautiful they are every day. I am so comfortable telling people how well they look or how pretty they are but if anyone says it to me I feel so awkward. Its sad really because beauty is more than whats on the outside. popping over from #sharefriday Mummy2Monkeys xx

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