Anyone with a child knows that supermarket shopping can be akin to hell on earth . . . The magical solution to avoiding small people in supermarket trolley nightmares is either to get someone else to go (always a winner if you can wangle that one) or to hit up the online shopping. We used to do an online shop pretty regularly but having tried the top three supermarkets offering the service we eventually got pretty disheartened with missing items, damaged shopping, short dated products and so on and so forth – really what is the point in paying for someone to bring your shopping to the door when you still have to go and buy half of it anyway.
Aside from that we also discovered our local Morrisons and found we much preferred the prices and quality on offer – the only downside was that they didn’t offer a delivery service . . . until now!!
Here in Manchester we are lucky enough to have been next on the list as they roll out their new delivery service nationwide. Now Morrisons are doing things bit differently – your average supermarket delivery service is ordered online and picked in your local store before being delivered to your doorstep. Morrisons use a dedicated distribution centre – in our case this is currently in Leeds which means my groceries are making a bit of a trek over the M62. Morrisons wanted to make sure that they’re service was “worth the wait” . . . so was it?!
The ordering process:
When you first start to do your shopping you are asked to book your delivery slot – the slots range in price according to the deliver times with the cheapest being after 9pm on an evening – even on a Sunday! Gold star for flexibility there. Of course the sooner you book your delivery the cheaper it will be. Your delivery slot is held for an hour while you do your shopping but, if like me, you take far too long and end up having to keep going back to it you just re-book at the end.
When you type in a product it gives a range of alternatives which is helpful especially as we buy a lot of Morrisons own brand products so for example, if you search “branflakes” it will bring up Kelloggs, Morrisons own brand and Morrisons Savers etc. It does attempt to correct your spelling and offer suggestions (which helps when you’re doing your shopping at the same time as about 6 other things!)
The pricing is clear for example giving price per 100g so you can compare different sized packets to see which provides you with the best value for money.
I was somewhat lacking in inspiration when I sat down to do my shopping so really liked the feature that allowed to search for seasonal ideas (picnics, Ramadan etc) and I also searched through the offers just to see what we might fancy.
Quite a few things I wanted to buy weren’t available – I found this frustrating initially as I knew they were products I would normally buy in my local Morrisons and couldn’t see why they weren’t available to order. I’ve since realised this is because the shopping isn’t actually coming from my local Morrisons and as the service continues to grow and improve so will the number of available products.
These are the things on my list which I wasn’t able to order:
* Morrisons own brand caramel rice cakes (luckily branded ones were on offer so didn’t cost me too much more)
* I could only order bottles of own brand Dandelion & Burdock rather than cans
* There were no cans of 7up free, only bottles – which was a shame as I knew the cans were on offer in store
* No Cif actifizz
* No wholemeal flour
* No fresh red chillis
* No fresh curry leaves
* No sweet smoked paprika
* No dried cranberries
* Fresh rosemary was listed but out of stock
* I wanted a fresh ciabatta and couldn’t get one – I thought this was particularly odd when the baker is such a big part of Morrisons and it just kept offering me packaged garlic bread. You can access and browse the “Market Street” but the bakery items were decidedly limited.
The website does allow you to make product requests so I did a lot of that. It makes sense that they need to suss out the market I suppose rather than wasting lots of product in the distribution centre.
Before you complete your order it reminds you of the items it thinks you might want and then lets you know offers on your favourites (if you’ve imported them) and then “flash sale” items which are limited to a set number.
The Morrisons delivery itself
The service was absolutely fantastic and the few niggles I had when ordering I can cope with – I just need to write a separate list of the bits that were missing for the purposes of a top up shop – it’s not like I don’t’ always end up going anyway.
As I’m writing I’ve got a Morrisons tab open planning my next delivery!
Top marks Morrisons! I’m impressed.